QuarterFive Media, LLC http://quarterfive.com Hello Fellow Humans and Search Robots Tue, 21 Feb 2012 13:17:12 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Un-Boggle Your Mind About Which Social Network is Best http://feedproxy.google.com/~r/mequodadaily/~3/bhr9TX0K_4I/ http://quarterfive.com/buzzfarmers/un-boggle-your-mind-about-which-social-network-is-best/#comments Tue, 21 Feb 2012 13:17:12 +0000 admin http://quarterfive.com/buzzfarmers/un-boggle-your-mind-about-which-social-network-is-best/ Gosh it’s hard to keep up to date with every tool and remedy for driving website traffic. You might be loading traffic back to your website, but are they the right kind of visitors? Will they buy a product? For example, is it worth the time for B2B editors to create Pinterest boards? What about Facebook pages? And would the editor of a consumer publication be wasting hours answering Q&A’s on Linkedin?

Originally Sourced from Amander.com

]]> http://quarterfive.com/buzzfarmers/un-boggle-your-mind-about-which-social-network-is-best/feed/ 0 How Publishers Are Tastefully Using Pinterest For Marketing http://feedproxy.google.com/~r/mequodadaily/~3/Ddx8fBaADWs/ http://quarterfive.com/buzzfarmers/how-publishers-are-tastefully-using-pinterest-for-marketing/#comments Tue, 21 Feb 2012 13:17:11 +0000 admin http://quarterfive.com/buzzfarmers/how-publishers-are-tastefully-using-pinterest-for-marketing/ Pinterest is today’s most rapidly growing, visually-stimulating, social network and it’s build on the concept of these inspiration boards. In fact, if you had to take an inspiration board and create a digital representation, it probably wouldn’t get any better looking than the way that Pinterest is designed.

Originally Sourced from Amander.com

]]> http://quarterfive.com/buzzfarmers/how-publishers-are-tastefully-using-pinterest-for-marketing/feed/ 0 For Them, the Future is CURation Not CREation http://feedproxy.google.com/~r/mequodadaily/~3/JDKoGAiFu1s/ http://quarterfive.com/buzzfarmers/for-them-the-future-is-curation-not-creation/#comments Wed, 15 Feb 2012 06:14:48 +0000 admin http://quarterfive.com/buzzfarmers/for-them-the-future-is-curation-not-creation/ Charles Darwin said, “In the long history of humankind, those who learned to collaborate and improvise most effectively have prevailed.”

And that’s pretty much the culmination of social media, social marketing, community marketing, or whatever you want to call it. It’s also a great representation of how businesses are currently adapting to the idea that communities have built around them without their permission, but with loyalty and gratitude.

Originally Sourced from Amander.com

]]> http://quarterfive.com/buzzfarmers/for-them-the-future-is-curation-not-creation/feed/ 0 5 Reasons to Recycle Content on Twitter http://feedproxy.google.com/~r/mequodadaily/~3/Yh3D0jNo9HI/ http://quarterfive.com/buzzfarmers/5-reasons-to-recycle-content-on-twitter/#comments Wed, 15 Feb 2012 06:14:48 +0000 admin http://quarterfive.com/buzzfarmers/5-reasons-to-recycle-content-on-twitter/ Twitter isn’t just about the here and now. You could post the same article ten times a day, but your traffic would only be driving traffic to that one page. That’s why it’s always a smart idea to recycle your articles so that blog posts from a month ago, six months ago, and a year ago get a new life.

When we talk about recycling tweets, we mean that in the same breath that you’re posting a tweet today, you should be scheduling it to reappear next month, the month after that, six months after that, and a year after that.

Originally Sourced from Amander.com

]]> http://quarterfive.com/buzzfarmers/5-reasons-to-recycle-content-on-twitter/feed/ 0 “Mystery Bag” Ideas for Retailers Who Want to Sell Out http://blog.swipelyworks.com/small-business-marketing-solutions/mystery-bag-ideas-for-retailers-who-want-to-sell-out http://quarterfive.com/buzzfarmers/%e2%80%9cmystery-bag%e2%80%9d-ideas-for-retailers-who-want-to-sell-out/#comments Wed, 08 Feb 2012 22:26:57 +0000 admin http://quarterfive.com/buzzfarmers/%e2%80%9cmystery-bag%e2%80%9d-ideas-for-retailers-who-want-to-sell-out/ TweetSometimes we don’t make the best purchasing decisions as small business owners. We buy a lot of bracelets that never sell, notecards that people don’t identify with, and pillows that won’t match normal decor. These are the ugly d…

Originally Sourced from Amander.com

]]> http://quarterfive.com/buzzfarmers/%e2%80%9cmystery-bag%e2%80%9d-ideas-for-retailers-who-want-to-sell-out/feed/ 0 How to Put Out Fires When Customers Light Them http://feedproxy.google.com/~r/mequodadaily/~3/VnM9EGl6ZWI/ http://quarterfive.com/buzzfarmers/how-to-put-out-fires-when-customers-light-them/#comments Tue, 07 Feb 2012 21:45:55 +0000 admin http://quarterfive.com/buzzfarmers/how-to-put-out-fires-when-customers-light-them/ “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”

That’s a line from Scott Cook, founder of Intuit. And indeed, word of mouth is a precious gem that unfortunately, we have no control over. Just like someone might tell a friend that a nearby restaurant is “just awful”, they can tell someone that your publication is “pure crap”. They can make up a rumor saying that you consistently rip off content from other bloggers, or you donate funds to an offshore company that steals money from the poor.

Originally Sourced from Amander.com

]]> http://quarterfive.com/buzzfarmers/how-to-put-out-fires-when-customers-light-them/feed/ 0 Are Businesses Ditching Their Blogs for Facebook and Twitter? http://feedproxy.google.com/~r/mequodadaily/~3/Mw1MutWpU_M/ http://quarterfive.com/buzzfarmers/are-businesses-ditching-their-blogs-for-facebook-and-twitter/#comments Tue, 07 Feb 2012 21:45:55 +0000 admin http://quarterfive.com/buzzfarmers/are-businesses-ditching-their-blogs-for-facebook-and-twitter/ A study from the Center for Marketing Research at the University of Massachusetts Dartmouth shows businesses saying, “it’s not you, it’s me” to blogging during its peak of effectiveness
There are no sweeter words right now in the publishing industry, than the report that 26% of all those non-publisher Inc. 500 companies trying to weasel their way into our content space have decided to abandon ship (writing blog posts) and take the easy road (writing tweets).

Originally Sourced from Amander.com

]]> http://quarterfive.com/buzzfarmers/are-businesses-ditching-their-blogs-for-facebook-and-twitter/feed/ 0 The Benefits of One-on-One Training http://feedproxy.google.com/~r/mequodadaily/~3/D0qN7qEHo-8/ http://quarterfive.com/buzzfarmers/the-benefits-of-one-on-one-training/#comments Wed, 01 Feb 2012 12:40:30 +0000 admin http://quarterfive.com/buzzfarmers/the-benefits-of-one-on-one-training/ Group training is amazing for networking and learning from your colleagues. One of my favorite things about the Mequoda Summit is that even beyond the main presentations, you’re going to learn a boatload just from the attendees themselves, because the Mequoda Summit is basically an open discussion forum.

Originally Sourced from Amander.com

]]> http://quarterfive.com/buzzfarmers/the-benefits-of-one-on-one-training/feed/ 0 10 Valentine’s Day Promotions For Your Restaurant http://blog.swipelyworks.com/restaurant-marketing-ideas/10-valentines-day-promotions-for-your-restaurant http://quarterfive.com/buzzfarmers/10-valentine%e2%80%99s-day-promotions-for-your-restaurant/#comments Tue, 31 Jan 2012 11:40:23 +0000 admin http://quarterfive.com/buzzfarmers/10-valentine%e2%80%99s-day-promotions-for-your-restaurant/ TweetValentine’s Day isn’t just for flower shops, cupcake shops, and jewelry stores, you know? In fact, many of today’s non-traditional consumers (those millennials we were talking about) often reject tradition in favor of more inspir…

Originally Sourced from Amander.com

]]> http://quarterfive.com/buzzfarmers/10-valentine%e2%80%99s-day-promotions-for-your-restaurant/feed/ 0 Untraditional Businesses Making a Hit on Fab.com http://blog.swipelyworks.com/small-business-marketing-solutions/untraditional-businesses-making-a-hit-on-fab-com http://quarterfive.com/buzzfarmers/untraditional-businesses-making-a-hit-on-fab-com/#comments Fri, 27 Jan 2012 05:22:17 +0000 admin http://quarterfive.com/buzzfarmers/untraditional-businesses-making-a-hit-on-fab-com/ Tweet If you’re in the business of building expensive things, or selling unique vintage goods only available by location, then you know that there was a time when having a good product was sufficient enough to stay in business. In … Continu…

Originally Sourced from Amander.com

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